Before I started the Engraving business I had been to a few craft fairs locally to see what they were all about and having savoured the atmosphere decided that this was something that I wanted to do, but I have made some mistakes along the way – running before I can walk comes to mind – so I sought advice from a few people who actually do the fairs. Here are a couple of pointers that I was given,
Be a Customer First – I was advised to attend the show or Fair first and to just walk the aisles and talk to the stall holders, get a feel for the quality of the goods and also the price and more importantly look at the products for sale and see whether the products we sell would fit in. I was also advised to ask the sellers what other fairs they frequent, recommend and which ones I should avoid.
Create a Budget – Looking in from the outside, running a successful stall at a craft fair appears to be relatively inexpensive, but when it was pointed out to me that I needed to factor in the cost of the booth ,material cost, marketing and promotional material (flyers and business cards), table, inventory, travel costs and in some cases a permit it soon became apparent I definitely needed to create a budget that I would be comfortable with.
Take Small Steps – Although I have been told this a few times it was still sound advice. Becoming successful selling your products at any arts and craft fairs like any business requires a huge investment of time, money and effort. So before committing it may be worthwhile experimenting to see whether it is suitable for us. This could be as simple as sharing borrowing or renting a booth with another seller before committing. Thanks Tony and Bev I may take you up on that and many thanks for also taking the time to give me some sound advice.